Sturgis Bad Girls, You Ready to Meet Your New Hip Bag?
Don’t Miss Madame Peacock’s Beer & Bling!!

Hip Bags features Madame Peacock’s and their story…

We’re not just a boutique; we’re a destination. As you browse our trendy women’s clothing and accessories, your partner can relax at our full-service beer bar. It’s the perfect blend of retail therapy and a cold one, all under one roof.

For over 15 years, our private label products like “Bad Girls of Sturgis” have been a rally staple. Now, we’re proud to offer our signature hip bags, perfect for keeping your essentials secure while you enjoy all the rally has to offer. You’ll find us in our permanent home, the former Mint Casino building, where a friendly face and a great find are always waiting.

Also, welcoming Alex as the 5th generation taking the reins from Mom & Dad!

“The legacy of Madame Peacock’s has always been about more than just a store—it’s a place where customers become friends and employees are family. My parents, Tom and Julie, built this incredible community on a foundation of hard work and unwavering values.

Through the years, Madame Peacock’s has taken on a life of its own, serving as not just a retail store, but a space where customers become friends and employees are family. This is all a testament to the values and hard work put in by my mom and Tom, as well as the amazing staff they’ve brought on, and I’m so grateful for the chance to be involved. I just hope I don’t screw it up. Let’s keep adding to the bank of countless memories that have been made inside those walls and continue serving our team, our customers, and the great community of Deadwood.

Stop on by, have a Schlitz and find your New Hip Bag!”